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Sr Lifecycle Marketing Coordinator need to grow loyalty and retention
Position Overview The Lifecycle Marketing Coordinator is responsible for creating, maintaining, and optimizing a comprehensive post-purchase communication system across all 13 brands at Colibri. This role will lead the implementation of key strategic initiatives including our new cross-brand referral program and alumni engagement platform, while documenting, tracking, and analyzing all customer communications throughout the entire journey—from pre-licensing students to alumni status and continuing education programs. The coordinator will develop and manage detailed communication schedules, ensuring consistency, proper timing, and effectiveness while working collaboratively with cross-functional teams to enhance the overall customer experience. Key Responsibilities Referral Program Launch & Management -Lead marketing efforts to promote the new referral program across multiple brands -Coordinate platform migration activities with technical teams -Develop and implement incentive structures for both referrers and referees -Spearhead the "Culture of Advocacy" initiative to encourage authentic word-of-mouth promotion throughout the organization and customer community -Create and optimize multi-channel communications to drive program adoption -Track and report on referral program performance metrics Alumni Program Enhancement -Oversee the continued development of our MVP alumni program across four brands -Manage the delivery of alumni benefits, including access to career content and resources -Coordinate the collection and promotion of alumni success stories Implement and optimize the alumni referral component -Develop and execute alumni recognition programs and awards -Create engagement strategies to maximize alumni program participation and value Lifecycle Communication Tracking & Documentation -Develop and maintain detailed post-purchase communication schedules for each of our 13 brands, documenting every interaction with pre-licensing students, alumni, continuing education customers, and prospects -Classify communications by type (automated workflow, manual batch email, paid media, social media, direct mail, event, SMS, phone call, etc.) -Establish a centralized repository for all communication creative, copy, and performance data with proper version control -Collaborate with marketing, operations, and customer success teams to ensure communication documentation is accurate and complete Communication Analysis & Optimization -Track and report on communication performance metrics and KPIs across all stages of the customer journey, as requested -Identify gaps, overlaps, or potential conflicts in the communication cadence -Recommend improvements to communication timing, frequency, and content based on performance data -Collaborate with team members to implement optimization and A/B testing strategies -Develop standardized reporting to track and evaluate communication effectiveness Required Skills & Experience -3-5 years of experience in marketing, customer communications, or marketing operations -Strong attention to detail and exceptional organizational skills -Experience with project management tools and marketing automation platforms -Proficiency in data organization and documentation tools (e.g., Excel, Google Sheets, project management software) -Analytical mindset with ability to translate data into actionable insights -Excellent communication and collaboration skills with diverse stakeholders -Ability to manage multiple priorities in a fast-paced environment -Knowledge of marketing fundamentals and customer lifecycle principles