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Copywriter for Pet CPG Brands – Ads, Social, Web (Project-Based)
Job Description: We’re looking for a versatile, U.S.-based copywriter with CPG experience (pet category preferred) to support 3–4 distinct pet brands under our portfolio. Each brand has its own identity and tone, so the ability to adapt voice and format quickly is key. This is a project-based contract with ongoing needs. Some weeks may require light touch-ups, others will involve campaign development or multi-channel copy rollouts. What You’ll Write: • Organic social captions (Instagram, Facebook, TikTok) • Paid social ad copy (Meta, TikTok, YouTube) • Website banners and home page headlines • Product descriptions for e-comm and retailer platforms • Additional light marketing copy (e.g., email subject lines, promo blurbs) You’re a Fit If You: • Are U.S.-based and available for freelance, project-based work • Have CPG copywriting experience (pet industry preferred) • Can deliver short, punchy, high-converting copy across channels • Can write in multiple brand voices and shift tone easily • Are comfortable working from brand guides and creative briefs Details: • Freelance / Contract • Workload varies by week • Clear brand guidelines provided • Potential for ongoing projects if successful To Apply: Please send: • Relevant CPG/pet samples (short-form work preferred) • Your rate and availability • A sentence or two on your favorite brand voice to write in