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Digital Marketing Strategist to Rapidly Test Vertical-Specific Messaging for B2B SaaS Product
What We Need: • Develop a lightweight go-to-market testing framework • Design and launch 3–5 simple ads per vertical (copy + creative) • Set up and manage daily ad spend (~$5/day per ad) for one week per test • Help define audience targeting for each test vertical • Track and report on engagement metrics (click-through, conversion intent, etc.) • Recommend high-potential verticals based on results Project Scope: • Target 8–10 verticals • Budget per vertical: ~$50 ($500 total testing budget) • Platforms: Meta (Facebook/Instagram), LinkedIn, Google — your recommendation Ideal Candidate: • Experience running lean digital tests for early-stage products • Proven success with B2B ad funnels and customer discovery • Able to produce ad copy and lightweight creative (image or video) • Fluent in performance metrics and how to interpret signal from small spend Bonus: • Experience with vertical SaaS or operational tools for industries like hospitality, manufacturing, retail, education, etc. • Familiarity with customer discovery methodologies To Apply: Please share 1–2 examples of prior similar work (early-stage digital validation or vertical testing), and outline how you’d approach the first round of testing with us.