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Website Copywriter for IT Services
Job Description: We’re looking for a strategic, sales-savvy copywriter who can help turn our website into a powerful hub for sales conversions and organic search traffic. This is NOT an AI-editing or “fluff blog” type of project—we write our own content when needed. What we need is someone who can write like a prospect thinks and create conversion-focused homepage messaging that speaks directly to the pain points, frustrations, and needs of our ideal customer. About Us (in your words): We’re a U.S.-based IT support and cybersecurity company focused on small to mid-sized independent healthcare clinics, architectural firms, and professional service businesses (10–100 employees). Our services include: • Fully managed IT support (help desk, patching, monitoring) • Network & firewall management • Microsoft 365 cloud solutions • Cybersecurity awareness & compliance services • Professional services (project-based infrastructure upgrades, cloud migrations, etc.) We’re known for white-glove support, business-first consulting, and taking over for overwhelmed office managers or internal IT staff who can’t keep up with daily tech demands. Your Role: We want you to develop homepage website copy that acts as our company’s handshake. Assume the reader either: • Received a cold email or call from our sales team and is checking us out • Was referred by a customer • Is currently dealing with an IT or cybersecurity issue and searching for help You’ll need to: • Speak plainly and persuasively to small business decision-makers (non-technical audiences) • Focus on business problems like downtime, slow PCs, finger-pointing vendors, security gaps, compliance, and overwhelmed internal staff • Guide the homepage copy in a way that clearly answers: • What do we do? • Who do we help? • Why do we stand out? • How can they take the next step (CTA)? Comfortable writing homepages, sales messaging, or landing pages—not just blogs Scope of Work: • Homepage rewrite (~400–600 words total) • Optional: Navigation menu guidance or basic layout feedback • Future opportunities may include one-pagers, landing pages, or service descriptions How to Apply: Please share 2-3 examples of homepage or landing page copy you wrote (not AI-edited), especially for B2B services.