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Competitive Advertising Expert
We are looking for a skilled Competitive Advertising Expert to deliver strategic, data-driven insights into the digital advertising strategies of our competitors. Our primary focus is on gathering strategic insight, rather than creative or design feedback. The objective is to gain a comprehensive understanding of how competitors advertise across key digital platforms, enabling us to make more informed marketing decisions. What You’ll Be Researching: - Where competitors are running ads (platforms, locations, durations) - Ad campaign longevity and update frequency - Targeted keywords and estimated search volume - Channels used (Google, Meta, Display, YouTube, etc.) - Campaign types (lead generation, brand awareness, retargeting) - Estimated ad spend and trends (if accessible) - Patterns in messaging, CTAs, and ad formats - Use of ad extensions, formats, or placements - Top-performing ads based on duration or engagement - Etc. Ideal Candidate Has: - Strong understanding of digital marketing and ad platforms - Experience with ad intelligence tools (e.g., Meta Ad Library, SEMrush, SpyFu, SimilarWeb) - Ability to identify trends and distill actionable insights - Excellent research, analytical, and reporting skills - Attention to detail and ability to work independently Deliverables: - A written report or slide deck outlining key findings - Screenshots, links, or visuals supporting insights (where possible) - Summary of trends and recommendations (optional but preferred) Project Type: - One-time project with potential for ongoing work based on performance.