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Google Ads & Lead-Gen Specialist for Industrial Coating Services (ACT)
Company Snapshot: Advanced Coating Technologies (ACT) is a Valencia, CA–based service provider specializing in protective surface coatings for metal parts. We apply durable PVD and DLC finishes to components used in medical devices, aerospace parts, firearms barrels, automotive tooling, and more. Our clients range from small machine shops to large OEMs who need longer-lasting, high-performance coatings. Website - https://actechnol.com/ Role Overview We need a hands-on Google Ads expert to build and run campaigns that generate qualified quote requests and phone leads. You’ll own everything from initial setup through ongoing optimization, working closely with our small sales team to turn clicks into customers. Key Responsibilities 1. Campaign Strategy & Setup - Structure targeted Search campaigns for Medical, Aerospace, Industrial, and Firearms segments - Launch Remarketing and Performance Max pilots 2. Conversion Tracking & Analytics - Implement tracking for form submissions, spec downloads, and phone calls (GA4 & GTM) - Build a live dashboard to monitor cost-per-lead and lead volume 3. Ad Copy & Landing Page Recommendations - Craft clear, benefits-driven ads (“Extend tool life by 2×,” “Same-day coating quotes”) - Advise on landing-page tweaks to boost form fills and calls 4. Ongoing Optimization - Weekly search-term audits and negative-keyword management - Bid & budget adjustments (Target CPA, Max Conversions) - A/B tests on headlines, CTAs, and form lengths 5. Collaboration & Reporting - Bi-weekly performance reviews with CEO and sales lead - Coordinate with lab manager for case-study material and client testimonials What You’ll Accomplish - First 4–6 weeks: Launch Search + Remarketing campaigns, set up accurate lead-tracking, deliver first qualified leads - 3-month horizon: Achieve consistent cost-per-lead within target range, double lead volume from baseline - 6-month horizon: Scale spend responsibly to drive a steady stream of high-value quotes for new pilot projects Ideal Profile: - 5+ years in Google Ads, with a track record in B2B service lead-gen or industrial markets - Proven success generating high-value, low-volume leads (e.g., quote requests, phone calls) - Strong hands-on skills: Search, Remarketing, Performance Max - Fluent in GA4, Google Tag Manager, and call-tracking integration - Ability to write concise, benefit-focused ad copy for technical audiences - Bonus: Experience selling to medical, aerospace, or defense buyers