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Google Ads Specialist for Healthcare Campaigns
We’re hiring a Google Ads Specialist to build, manage, and optimize high-performing ad campaigns for our clients — local private practices across the U.S. in niches like therapy, psychiatry, nutrition, and more. This is a part-time, project-based role with room to grow into a consistent monthly engagement. What You’ll Do: - Create and launch high-converting Google Ads campaigns (primarily Search and Performance Max) - Conduct local keyword research tailored to the services and specialties of each client (e.g., “trauma therapist in Denver” or “child psychiatrist in Austin”) - Write compelling ad copy aligned with ethical healthcare messaging - Set up proper conversion tracking (calls, form fills, website goals) using Google Tag Manager, GA4, and/or platform integrations - Monitor and optimize campaigns weekly for performance (CTR, CPC, Quality Score, conversions) - Report on results using simple metrics for non-technical clients and submit performance updates to our team Ideal Candidate: - Proven experience running Google Ads for local service businesses, preferably in healthcare or wellness industries - Deep understanding of HIPAA-conscious ad practices (no retargeting or sensitive condition targeting) - Knows how to stretch a small budget ($500–$1,500/month) and still drive results - Proficient with Google Ads, Google Tag Manager, and Google Analytics 4 Bonus: Experience integrating ads with landing page platforms (like Webflow, Squarespace, or WordPress) What Success Looks Like: - Ads are live within 10 days of assignment - Campaigns generate relevant, quality leads (calls and contact form submissions) consistently - Ad copy is professional, relevant, and aligned with the brand of each practice - Monthly performance is tracked, logged, and communicated clearly to our team We move fast, value clarity, and love partnering with kind, talented freelancers. If that’s you, we’d love to meet you.