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Paid Media Specialist – Meta & YouTube Ad Campaigns (Local Enrollment Drive)
We’re running a localized ad campaign to drive student enrollments for a new childcare center in East Harlem, NYC. We need a paid media expert to launch and manage ads on Meta (FB/IG), YouTube Pre-roll, and Google Search/Display. Responsibilities: Set up and manage daily/weekly ad campaigns Build custom audiences and geofencing by ZIP Run A/B tests (creatives, headlines, copy) Track performance and optimize to hit enrollment KPIs Must Have: 3+ years experience with Meta Ads + YouTube Ads Experience targeting local markets (not just ecom) Pixel/UTM tracking and funnel awareness Ad Budget: $1,500–$2,500/mo Your Rate: Please submit your proposal + relevant case studies