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B2B White Pager
Description: Waterloo Turf, a fast-growing premium turf installation brand, is seeking an experienced B2B content writer or agency to develop a comprehensive 40–50 page white paper highlighting our franchise opportunity. This white paper will serve as a cornerstone marketing asset for prospective franchisees—designed to inform, persuade, and position Waterloo Turf as a top-tier investment opportunity in the outdoor living space. Project Scope: We will provide key source materials, such as brand guidelines, service info, franchise financials, internal decks, and marketing assets. Your job will be to: Structure and outline the white paper for clarity and engagement Write benefit-driven copy for a B2B investor audience Incorporate data, statistics, quotes, and visual suggestions Help with a professional tone that reflects our fun but polished brand voice Collaborate with our internal team for feedback and revisions Ideal Candidate: Strong understanding of tone for both aspirational and analytical audiences Ability to conduct light research and ask smart questions Experience writing franchise, B2B investment, and home services white papers is a plus! Deliverables: 40–50 page white paper in editable Google Doc, pdf format To Apply: Please include: Relevant writing samples (white papers, B2B franchise or brand collateral preferred) Your estimated timeline and rate Brief note on why you’re a great fit for this project We’re excited to bring on a writer who can help us tell our story in a powerful, professional, and exciting way. Let’s build something awesome!