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NYC-Based Content Creator to Support Founder with Personal Branding & Social Media for Startup

I'm the founder of TYVY, a pre-launch lifestyle bag brand based in NYC. I'm looking for a NYC-based content creator to primarily help me as the founder create content and build my personal brand on Instagram and LinkedIn as I prepare to launch. This role is focused on helping me show up more confidently and consistently as a founder — not just creating content for me, but also teaching me how to do it myself as well, sharing best practices, and helping build a repeatable system. What I need: Based in NYC (or nearby) — ideal for someone who can meet in person occasionally Creative thinker with a strong understanding of content strategy for personal brands and early-stage startups Ability to brainstorm, plan, and coach around content that’s thoughtful, confident, and aligned with my voice Comfortable coaching a founder on how to create short-form video, show up on camera, and use tools effectively Experience with female founders, lifestyle, fashion, or eCommerce brands is a strong plus Key priorities: Support me (the founder) in developing a consistent personal brand across IG (Tiktok) and LinkedIn Help create and refine engaging content Potential to evolve into creating content for the TYVY brand as we move into pre-launch and launch communications This is a freelance role with flexibility — ideal for a creative content creator or social media assistant who loves working closely with founders. To apply: Please share your portfolio, social handles, or content samples — and confirm you're NYC-based.