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Design a logo for a consumer brand with a distinct mission
We are a successful retail auto company launching a new startup called "UPWARD MOBILITY" to serve the needs of consumers unable to access affordable transportation to their credit. There is an entire industry which addresses these "subprime borrowers", however the core problem, which has become increasingly common, is that the product offering does not provide the consumer/borrower with a chance to succeed. Vehicles available to these consumers are inferior quality and financing terms are unrealistic and predatory. The reality is that in America, you need credit to have a quality of life. We have track record, infrastructure and scale to provide a differentiated and superior value proposition and importantly, enable success for the consumer to regain access to mainstream financial services which are fair and affordable, hence the name. The desired logo should have a "tech", clean feel and would reflect the dual function of the business model: quality motor vehicle and attractive financing, in turn a path to a better future.