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Virtual Assistant for Micro-Influencer Outreach (Instagram & TikTok)

We’re looking for a sharp, detail-oriented Virtual Assistant to support influencer outreach and vetting for a new lifestyle-focused mobile app launching in select U.S. markets. The app is centered around storytelling, design, and home discovery—offering a more authentic and emotional way to connect with how people live. This role is critical to helping us build early awareness and trust through partnerships with micro-influencers. ⸻ Responsibilities: • Identify and vet micro-influencers (5K–100K followers) on Instagram and TikTok in NYC, NYC Suburbs, The Hamptons, and Miami • Assess fit based on content style, engagement rate, and follower quality • Send outreach messages using provided templates (DMs or email) • Track outreach, replies, follow-ups, and status in a shared Google Sheet • Report weekly on outreach activity and top candidates for collaboration ⸻ Requirements: • Strong research and communication skills • Experience with influencer outreach or virtual assistant roles • Familiarity with Instagram, TikTok, and influencer culture • Reliable and organized — able to work independently and meet weekly targets while being representative of our agency • Proficiency with Google Sheets ⸻ Bonus if you have: • Experience working in lifestyle, home, or real estate-adjacent niches • Knowledge of influencer platforms ⸻ Details: • 10–20 hours/week • Initial project length: 1–3 months (with potential to extend) • Fully remote • Competitive hourly rate based on experience