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Digital Marketing Growth Specialist
Seeking a Digital Marketing Specialist with expertise in email automation, CRM marketing workflows, digital advertising, and emerging AI tools. This role will play a key part in enhancing our digital marketing strategy, optimizing customer engagement through CRM systems, and leveraging AI-driven tools to drive marketing innovation and efficiency. Key Responsibilities Develop and manage email automation campaigns to nurture leads and engage existing customers. Maintain, update, and optimize CRM marketing workflows, ensuring data accuracy and improving automation processes. Create, manage, and optimize Google Ads and Meta Ads (Facebook, Instagram) campaigns to drive inbound leads and brand awareness. Utilize AI tools to enhance marketing content and streamline campaign management. Analyze campaign performance metrics and generate actionable reports to improve future marketing strategies. Collaborate with cross-functional teams including Sales, Service, and Leadership to align marketing initiatives with business goals. Stay updated on digital marketing trends, AI advancements, and CRM best practices to recommend and implement improvements. Requirements 2–4 years of hands-on experience in digital marketing, including email automation and paid media campaigns. Proven experience with email automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud, Microsoft Dynamics, or similar). Hands-on experience using CRM platforms (Microsoft Dynamics, Salesforce, HubSpot, or similar) to manage marketing workflows. Strong proficiency in managing Google Ads and Meta Ads (Facebook/Instagram) campaigns. Familiarity with using AI tools to support marketing initiatives. Analytical mindset with the ability to interpret data and optimize campaigns. Excellent communication, organization, and project management skills. Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Preferred Qualifications Additional certifications in digital marketing, CRM administration, or AI applications (optional but valued).