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Marketing Strategist Needed for Niche Tech Consulting Firm in the Food Equipment Industry
Hi there. We're Trivail, a tech consulting company that helps food equipment distributors modernize their operations and improve how they do business. Our niche includes industrial kitchen equipment suppliers and FEDA members, and we’re ready to scale — but we need help reaching the right people with the right message. We’re looking for a smart, experienced marketing strategist who understands the full buyer journey — from awareness to decision. Someone who knows how to build effective funnels, create drip campaigns that convert, and develop content strategies that actually move the needle. What you’d be helping with: • Clarifying our messaging so it speaks directly to food equipment distributors • Building out marketing funnels that align with the buyer journey • Creating email nurture and drip campaigns that keep leads engaged • Designing a marketing strategy that spans SEO, LinkedIn, email, and paid media • Helping us craft assets like landing pages, emails, and sales content • Identifying gaps and opportunities to position us as a trusted authority in this niche Who we’re looking for: • You’ve built marketing strategies for B2B service or consulting companies • You understand funnel phases, buyer psychology, and lead qualification • You’ve written or overseen effective drip and nurture campaigns • You’re comfortable diving into a niche market and learning fast • Bonus if you’ve worked with distributors, manufacturers, or ERP/tech consultants To apply: Send a quick note sharing why this kind of work interests you. Include one or two examples of strategies or campaigns you’ve worked on that you're proud of. We care more about practical results than buzzwords or flashy branding.