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B2B Marketing & Positioning Expert
We're looking for a B2B Marketing and Positioning Expert to shape our market strategy and competitive positioning. This role is focused on research, strategic planning, financial forecasting, and sales alignment, ensuring our SaaS company maximizes its industry presence and engagement with key B2B partners. We are in the digital automotive marketing space in North America. 1. Strategic Market Analysis & Planning: - Conduct in-depth market research to analyze trends, competitors, and customer pain points. - Develop market positioning strategies that align with our value propositions. - Collaborate with internal teams to refine messaging and tailor marketing campaigns for B2B audiences. 2. Financial Forecasting & Pricing Strategy: - Work closely with executive management to develop data-driven revenue models and cost projections. - Optimize pricing structures for competitive advantage and profitability. - Implement financial tracking tools to measure marketing investment effectiveness. 3. Sales Strategy Development & Alignment: - Create sales strategy frameworks, ensuring cohesion between marketing initiatives and sales objectives. - Develop compelling presentations and pitch materials for internal teams and external stakeholders. - Align closely with the demo creation team, ensuring market positioning supports existing sales assets. 4. Performance Tracking & Market Optimization: - Establish tracking mechanisms to measure marketing and positioning effectiveness. - Conduct regular market review sessions to adjust strategies based on data insights. - Continuously refine approaches based on industry shifts and business goals. Desired, but not required, experience: - 5+ years of experience in B2B marketing, brand positioning, or go-to-market strategy development. - Strong analytical skills in market research, financial forecasting, and pricing strategies. - Proven ability to create high-impact presentations and sales enablement materials. - Expertise in digital marketing, content strategy, and SEO for B2B audiences. - Exceptional communication skills, with the ability to collaborate cross-functionally. If you're a strategic thinker passionate about competitive analysis and business growth, we want to hear from you!