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Google Ads Campaign Management
Request for Proposal (RFP): Google Ads Campaign Management Overview We are seeking a highly experienced, lean Google Ads freelancer to manage a narrowly focused campaign designed to generate qualified speaking engagement inquiries for Nicholas Webb—one of the top keynote speakers on future trends, healthcare, and innovation. Background We have been advertising with Google since its inception and are deeply familiar with the platform. Our account is highly seasoned with a wealth of historical data and empirical performance metrics. However, over the past year, we’ve experienced a sharp increase in cost-per-click (5x higher), coupled with a notable drop in both ad relevancy and conversions. Objectives • Lower ad spend while improving ad performance • Increase visitor relevancy and engagement • Leverage the latest AI-powered tools and insights to optimize performance • Actively manage the campaign to ensure ongoing results (no set-it-and-forget-it approach) Scope of Work • Actively manage a very targeted Google Ads campaign with a small, specific keyword set • Analyze existing data to improve ad copy, keyword targeting, and audience segmentation • Make ongoing refinements to improve cost-efficiency and conversion rates • Collaborate directly with our team to align campaigns with high-value speaking opportunities Budget & Terms • Monthly management fee: $400 • No setup fees (account is already fully configured and optimized) • No percentage-of-spend compensation models • No long-term contracts (we prefer month-to-month, though we are loyal—our last vendor was with us for 7+ years) Ideal Candidate • Demonstrated expertise in managing lean, high-performance Google Ads campaigns • Up-to-date knowledge of AI-powered tools and automation for Google Ads • Ability to work within a high-trust, results-driven relationship • Familiarity with high-ticket, B2B service offerings is preferred How to Apply Please submit a brief proposal that includes your experience with similar clients, an outline of your management approach, and a few examples of successful outcomes you’ve delivered.