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Branding Specialist for Luxury Clothing Line
Job Overview: We are seeking a talented and experienced Branding Specialist to help create a comprehensive branding document for Opulence, a luxury clothing brand. This project involves defining our brand identity, visual guidelines, messaging, and marketing strategy. The branding document will ensure consistency and clarity across all our platforms and touchpoints, including social media, product packaging, and marketing campaigns. Key Responsibilities: 1. Brand Strategy Development: • Craft a detailed brand story that aligns with our vision, mission, and values. • Define our target audience, including customer demographics and psychographics. • Develop a brand positioning statement that highlights Opulence’s unique selling proposition. 2. Visual Identity: • Design and provide guidelines for our logo, including usage rules and variations. • Develop a color palette and typography system for the brand. • Create a cohesive imagery style guide for photography and social media. • Provide design guidelines for product packaging and labels. 3. Brand Messaging: • Develop a consistent brand voice and tone for all communications (website, social media, email). • Create key messaging documents, including product descriptions, elevator pitch, and value propositions. • Draft taglines and slogans that represent the brand’s ethos. 4. Marketing & Content Strategy: • Define content pillars for consistent messaging on platforms like Instagram, TikTok, and email marketing. • Develop campaign guidelines for product launches and sales promotions. • Create an influencer/partnership outreach strategy. 5. Product & Collection Guidelines: • Define the structure of our product lines, including pricing, categories, and product naming conventions. • If applicable, create guidelines for our brand’s sustainability practices and eco-friendly materials. 6. Customer Experience: • Outline our packaging experience and how we want products presented to customers. • Develop website and e-commerce guidelines, ensuring consistency in design and voice. • Provide customer service guidelines that align with the luxury brand tone. Requirements: • Proven experience in branding, preferably in the fashion or luxury industry. • A strong portfolio showcasing previous branding projects. • Ability to work independently and provide clear, actionable deliverables. • Strong understanding of brand consistency across different platforms. • Excellent communication skills, both written and verbal. • Ability to work within a set timeframe and meet deadlines.