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Develop a brand and brand identity for a Tape & Strapping range.
We’re launching a new brand for a wide range of packaging tapes and specialist tapes, strapping, and relevant machinery and ancillaries. The brand must feel strong, confident, and high quality, with the flexibility to evolve across different product types in the future. This contest is for the development of a brand identity concept, including: • A brand name (see criteria below) • A logo/visual identity – this may be typography-only or may include a logo. • A brand guidelines package: colours, typography etc • A simple system for sub brands. The range will not have sub-brand names, but will keep it simple using some sort of code-based system for product lines. Brand Principles: The brand should communicate: • Strength • Confidence • Quali...