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Experienced Blog & Pinterest Virtual Assistant for Fashion & Lifestyle Site
We’re seeking a proactive, detail-oriented Virtual Assistant to support our growing fashion & lifestyle blog. Your primary mission is to drive traffic through Pinterest SEO and keep our content pipeline robust and optimized for ad approval by year-end. You’ll work on content operations, pin creation, post refreshes, and basic analytics—freeing up the founder (me) to focus on strategy and creation. Key Responsibilities Content Publishing & Refreshes Draft, format, and publish 1–2 new WordPress posts per week (600–1,200 words + images). Refresh 1–2 existing high-traffic posts weekly: update images, optimize headlines, add internal links, and ensure Pinterest-optimized first paragraphs. Pinterest Management Design and schedule 30–50 fresh, keyword-rich Pins per week in Tailwind or Pinterest scheduler. Repin top-performing Pins daily and invite to/engage with relevant group boards. A/B test Pin titles and graphics; optimize descriptions to improve click-through rates. Technical & SEO Tasks : Perform weekly site-speed checks: compress new images, fix 404 errors, and apply lazy loading. Update meta titles & descriptions; maintain site schema where applicable. Monitor Google Analytics goals for Pinterest referrals and report any anomalies. Analytics & Reporting: Pull weekly snapshots of GA traffic, Pinterest click sessions, and ad-relevant metrics. Prepare a concise strategy brief every Friday: wins, gaps, and recommended pivots for the following week. Use data to flag underperforming content and suggest quick wins or paid promotion opportunities. Email Newsletter Support (ad-hoc): Draft 4 short monthly newsletter scripts highlighting top posts and seasonal content. Coordinate scheduling in Flodesk and track open/click rates. Must-Have Skills & Experience WordPress Proficiency: Comfortable drafting, formatting, and publishing posts; familiar with common page-builder plugins. Pinterest Expert: Proven track record of creating Pins that drive 20+ clicks each; skilled with Pinterest Trends and Tailwind. SEO Basics: Strong grasp of on-page SEO (meta tags, internal linking, image alt text). Analytics Savvy: Able to pull and interpret GA traffic reports, set up basic goals, and translate data into action items. Communication & Organization: Excellent written English and attention to detail. Familiar with Trello/Asana or Google Sheets for content calendars. Proactive about flagging issues and suggesting improvements. Preferred Qualifications Experience working toward ad-network approval (Mediavine, AdThrive, etc.). Basic graphic design skills (Canva or Photoshop) for quick Pin creation. Familiarity with email marketing platforms (Flodesk). Interest in fashion, home decor, and lifestyle topics.