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Loyalty programs analysis
Job Title: Loyalty Program Analysis Expert – 1-Day Project for a Leading Brand Overhaul Deadline: 24 Hours Output: 10 Slides or Fewer Industry: Fuel/Retail Loyalty Programs We’re looking for a data-savvy loyalty program strategist to help us benchmark a leading brand's loyalty program against the best-in-class programs across industries such as fuel, retail, travel, QSR, and more. Scope of Work: Analyze and deliver a presentation (maximum 10 slides) with: Competitive benchmarking of top loyalty programs (e.g., Shell, BP, Starbucks, Sephora, Amazon, Marriott) Insights on features that drive: Higher sign-up and registration rates Increased customer spend and engagement Lower churn and improved retention Specific recommendations for the brand’s loyalty program to unlock growth Ideal Candidate: Proven experience in loyalty program strategy or analysis Strong data analytics and visualization skills (Excel and PowerPoint or similar) Understanding of customer lifecycle metrics including acquisition, spend behavior, and retention Ability to turn insights into actionable, strategic recommendations in a clear and concise format Deliverables: PowerPoint deck (10 slides or fewer) with clear comparisons, data visualizations, and strategic insights Submission required within 24 hours of hire To Apply: Please include: A brief summary of your experience with loyalty programs The tools you will use Confirmation that you can meet the 24-hour deadline