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Analytics & Reporting Freelancer – Funnel Tracking for Enrollment Campaign
We're launching a 12-week enrollment campaign and need a data-minded specialist to handle performance tracking across Meta, Google, and YouTube. You’ll help us see what’s working, what’s not, and where to double down. Responsibilities: Set up and monitor UTM links, Meta Pixel, GA4 Build a simple Google Data Studio dashboard Provide weekly insights: reach, CTR, conversion, funnel drop-off Help attribute sign-ups to paid/organic content You Should Have: Experience with educational, nonprofit, or local lead gen funnels Strong understanding of ROAS, CAC, and content KPIs Ability to translate data into creative feedback Timeline: Weekly deliverables from May to August Budget: $1,200 flat or $100/week (negotiable)