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Facebook Pixel Optimization for Classic Car Dealership
We are a mid-size classic car dealership looking to improve the performance of our Facebook Pixel for better tracking, retargeting, and ad campaign results. While the Pixel is already set up, it is not performing to its potential. We need an experienced digital marketer or Pixel specialist to optimize our Pixel implementation, ensure accurate tracking across our website (including dynamic events like form submissions, calls, and inventory views), and provide actionable recommendations for using Pixel data to enhance our ad campaigns. Key Tasks: A. Audit and Optimization: Review the current Facebook Pixel setup on our website to identify gaps and issues. Ensure all standard events (e.g., PageView, ViewContent, AddToCart, Lead) are correctly implemented and firing as expected. Implement any missing events or custom events specific to our business (e.g., tracking clicks on car inventory pages, form submissions, and phone call clicks). B. Enhanced Match and Data Accuracy: Configure Enhanced Match for better tracking of leads and customers across devices. Ensure data is accurately sent back to Facebook for better audience building and attribution. C. Integration with Ad Campaigns: Set up custom audiences based on website activity (e.g., visitors who viewed specific inventory or submitted a form). Configure retargeting and lookalike audiences for lead generation and sales campaigns. D. Documentation and Training: Provide a summary of the Pixel setup, events, and audiences created. Offer tips or a brief training session on using Pixel data to improve ad campaign performance. Deliverables: 1. Fully optimized Facebook Pixel integrated with all relevant website actions and pages. 2. Custom audiences created for retargeting and lookalike campaigns. 3. Detailed documentation on the Pixel setup and event tracking. 4. Recommendations for using Pixel data to optimize current and future Facebook/Instagram ad campaigns.