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Digital Marketing Project
California based communications company is looking for a Digital Marketing Expert to assist in the execution and optimization of an online marketing campaign. This campaign’s objective is the promotion of translation, interpreting, voice-overs, transcription, and other communication services through digital channels. The ideal candidate will have a passion for all things marketing and technology. This expert should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He or she should be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns. Responsibilities • Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. To increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight in online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors Requirements • Proven experience as Digital Marketing or similar project • Excellent understanding of digital marketing concepts and best practices • Experience with B2C social media, Google Adwords and email campaigns and seo/sem • working knowledge of ad serving tools (e.g., DART, Atlas) • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) • Skills and experience in creative content writing • Analytical mindset and critical thinking • Excellent communication and interpersonal skillsCategory: Sales & MarketingSubcategory: E-mail marketingWhat do you need?: Set up automations for existing emailsIs this a project or a position?: ProjectRequired availability: Part time