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3D Logo Animation Reel
We’re looking to create a short, visually engaging 9:16 reel (10–30 seconds) that highlights our old vs. new brand logos as part of a recent brand refresh. We want a clean, modern animation that brings both logos to life—subtle motion, smooth transitions, and a professional feel. We’ll provide layered Adobe InDesign files, but can export them as AI or SVG if that’s easier to work with. Concept: [0:00–0:03] — Start / Text Overlay Intro (Black Background or Grunge Texture) Subtle animated text fades in, center screen: “You know the machines. Meet the new look that backs them." Quick flicker/glitch transition into: [0:03–0:07] — Old Logo Reveal. Old logo animates on screen. Fades in using industrial elements, smoke, or wood chips. Then background shows faint visual elements like distressed metal or machinery. Next, a laser transition drawing out the new logo [0:07–0:10] . Old Logo begins to deconstruct or transform into the new one. Could use an animation like its being built with steel. Background animates along with it—dust flies, sparks flare [0:10–0:14] — New Logo Reveal New logo fully animates on screen with minor glow/shadow pulse. Background shows clean, modern textures like brushed steel, digital grain. [0:14–0:16] — Final Message Text: “Proudly built for the back 40.”