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Professional Logo Animation
CLIENT OVERVIEW: Obsidian is a forward-thinking luggage company preparing to launch its debut product, a self-compressing hardshell suitcase. The company's branding is sleek, innovative, and tech-oriented. ANIMATION OVERVIEW: Animate the provided Obsidian logo (upper-left version in the supplied PDF). The animation conceptually symbolizes the unique self-compression technology of Obsidian’s luggage. ANIMATION CONCEPT: START: Begin with a completely black screen. ICON ANIMATION: Each individual piece of the white "tiger eye" icon enters the frame separately and subtly, representing individual, loose garments. COMPRESSION MOTION: Pieces gently and smoothly compress together, forming the complete icon to represent the compressed state of the luggage. SOUND EFFECT: Accompany the compression with a subtle, sophisticated "whoosh" sound representing air being removed from the luggage. TEXT ANIMATION: After the icon fully forms, animate the text "Obsidian Luggage Technologies" below the icon. Use a clean swipe or similarly refined animation style for this element. STYLE REQUIREMENTS: Animation should feel high-end, smooth, sophisticated, and reflective of innovative technology. Keep visual transitions subtle, clean, and polished. DELIVERABLES: Final animation delivered in 4K and HD resolutions. Animation duration approximately 4-7 seconds. Formats: MP4, MOV, and GIF (transparent background if possible). Source files (After Effects, Illustrator, or similar). REFERENCE MATERIAL: Provided PDF with the logo iterations (animation will use the top-left version). TIMELINE: First draft due within 7-10 days of project start. BUDGET: TBD based on freelancer proposals (please include your rate and portfolio examples). PROPOSAL REQUIREMENTS: Include previous relevant logo animation examples. Brief explanation of your intended animation approach.