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Freelance Digital Marketing Strategist for High-End Salon (Google Ads & Website Support)

Description: We’re The Nero Hair Salon—an established, luxury boutique salon specializing in Japanese Hair Straightening and precision color services near Coconut Grove, Miami. We’re looking for a results-driven digital marketing freelancer to help us grow our client base, optimize our online presence, and manage strategic campaigns. Our Ideal Partner: You’re a digital marketing strategist who thrives in service-based businesses. You can wear a few hats—someone who understands how to attract the right clients through smart Google Ads, social media planning, and light website optimization. Scope of Work (initial 30–60 days): • Audit of our Google Ads (or setup from scratch) • Basic keyword research for services like Japanese Hair Straightening and blonding • Monthly management of Google Ads campaigns • Audit of our current social media strategy and content (Instagram-focused) • Monthly content calendar planning (execution optional—we have an in-house creator) • Review and optimize website landing pages for conversions • Monthly strategy call + performance reporting Budget: Starting at $1,000/month with potential to grow as we scale. Flexible for the right partner who delivers results. Preferred Experience: • Worked with salons or beauty brands • Proven ROI with paid ads (please share results or client examples) • Can offer clear monthly plans, strategy, and communication • Based in the U.S. preferred (not required) Please include in your proposal: • 2–3 examples of businesses you’ve helped grow (ideally local/service-based) • A rough idea of how you’d approach the first month • Your availability and preferred communication style