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Sports Apparel Social Media Manager
Marketing Manager – Sports Apparel Job Summary: We are seeking a dynamic Marketing Manager to lead and execute strategic marketing initiatives for our sports apparel brand. The ideal candidate will have a deep understanding of our target audience and a strong grasp of current marketing trends, especially within the sports and apparel industry. Key Responsibilities: Strategy Development: Conduct market research, identify trends, and develop marketing strategies to effectively reach our target audience. Campaign Execution: Plan, launch, and manage multi-channel marketing campaigns including digital ads, social media, influencer collaborations, and in-store promotions. Budget Management: Oversee and allocate the marketing budget efficiently across campaigns and initiatives. Sales Alignment: Partner with the sales team to set and achieve revenue goals through coordinated marketing efforts. Performance Analysis: Track campaign performance metrics and optimize strategies based on data-driven insights. Brand Building: Drive brand awareness and customer loyalty through consistent messaging and engaging brand experiences. Cross-Functional Collaboration: Work with product development, sales, and creative teams to ensure alignment across all marketing activities. Industry Trends: Stay informed on sports apparel trends, digital marketing advancements, and shifts in consumer behavior. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorships to expand brand exposure and revenue opportunities.