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LinkedIn Ads Expert for B2B Campaign Targeting In-House Legal at Tech & Media Companies
We’re a NYC-based boutique law firm supporting large companies with in-house teams that need technology lawyers as outside counsel. Our attorneys handle all types of commercial transactions from complex SaaS and licensing deals to AI contracts, M&A, and product counseling, acting as the go-to outside counsel for in-house legal teams. Now, we’re ready to scale our reach with a bold, conversion-focused LinkedIn ad campaign targeting in-house counsel who wants the RIGHT outside law firm. Goal: qualified consults booked. What we’re looking for: Seasoned LinkedIn Marketing strategist who knows how to build campaigns for B2B professional services: - Create end-to-end campaigns (strategy, copy, design, targeting, optimization) - Speak to legal decision-makers with credibility and punch - Turn out high-converting copy and design using strategic hooks and insights that appeal to in-house legal buyers - Run smart retargeting and funnel-based campaigns (think: not just cold ads) What you’ll be marketing: Our firm’s role as the strategic, tech-savvy outside counsel Deep expertise in SaaS, media, AI, and digital platform transactions Experience across hundreds of deals, serving both startups and enterprise clients Our ability to operate like an extension of the in-house team — without the overhead YOU MUST HAVE: Proven results running LinkedIn Ads for B2B services Experience targeting legal or executive buyers of professional services A process for copy testing, targeting, funnel structure, and performance optimization Strong ad copywriting skills or connection with a copywriter and design team Real examples of past campaigns you’ve built showing us what you’ve done BONUS: Understand the legal services buying journey