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Marketing Team Challenges Using Hubspot To Its Full Potential
The company I work for, Codal, already has Hubspot set up but the Marketing team is having some issues using the platform to its full potential. Would you be able to help us with the following challenges plus more? Hubspot challenges: Build smart lists, dynamic content, and tailored email campaigns Learn to pull data that ties efforts to revenue Identify inefficiencies, bottlenecks, or unused tools Disconnected MQL/SQL handoffs to sales -- how Hubspot and Salesforce talk to each other Develop a plan to clean up and streamline the CRM Inconsistent campaign ROI data Use properties and filters for powerful segmentation Inconsistent or duplicate contact data Hands-on guidance with new features or tools Map out key marketing automations (e.g., nurture sequences, re-engagement flows) Audit lead flows, properties, lists, workflows, and data quality Unclear lifecycle stages Trouble with multi-touch attribution Manual list-building due to unreliable filters Manual tasks that could be automated Little use of A/B testing, scoring, or smart content Not leveraging HubSpot’s content tools fully Thanks in advance!