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SEO Content Writing & Graphic Design
Project Overview We need an expert SEO content writer to optimize some of our current blog posts. Goal: Transform blog post into a ranking cornerstone piece that positions ShapeScale as the superior choice while maintaining credibility. What We Need Content & SEO - Improve blog SEO with customer-centric comparison approach - Keyword optimization - On-page SEO (title tags, meta descriptions, H1-H6 structure, schema markup) - Side-by-side comparison table highlighting ShapeScale's advantages vs competitors - Strategic CTAs and conversion optimization - Internal linking strategy to ShapeScale pages Key Messaging - Work on key messages based on guidelines - Target fitness enthusiasts and wellness businesses - Balance competitor acknowledgment with clear differentiation Must Have: - 3+ years SEO content writing with proven ranking results - Experience with competitive/comparison content - B2B SaaS or health tech writing background preferred - Portfolio showing SEO improvements and conversions - Experience in graphic design Deliverables: 1. Keyword research report 2. Complete optimized article with comparison table 4. Meta descriptions and title variations 5. Internal linking recommendations What We Provide - 20+ page analysis document with all requirements - Competitor research and ShapeScale product details - Brand guidelines and technical specifications