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Market Research & Retail Feasibility Analysis for Eco-Friendly Lifestyle Concept Store
Hi there! We are a new boutique brand focused on eco-friendly, beautifully designed products for kids, adults, and modern homes. Our selection includes sustainable toys, natural home goods, and well-designed lifestyle items sourced from international and emerging brands. We are currently preparing to launch our online store, and plan to start selling online first. We are also considering opening a brick-and-mortar location in Orange County, California. I'm looking for a marketing research expert to help evaluate the potential of this concept—both online and offline—and offer practical insights for growth and positioning in the U.S. market. What I Need Help With: Industry trend analysis: Current and emerging trends in eco-conscious and design-led retail Target market research: Who are the likely customers? (Design-conscious, sustainability-minded families) Competitive landscape: Key players, price positioning, strengths and gaps Feasibility of future retail space: Location strategy, format options (storefront, showroom), potential challenges Sales and channel strategy: Best way to enter the market via online platforms + potential community engagement offline Profitability analysis: Price benchmarking, margin analysis, inventory risk, etc. Ideal Candidate: Experience in market research for retail, e-commerce, or lifestyle brands Bonus: Familiarity with mother & baby products, sustainable goods, or design boutiques Able to deliver insights in a clear, founder-friendly format Proactive and collaborative—can help guide thinking, not just deliver data. Deliverables: Research report with actionable insights Consultation to discuss findings. (Optional: visuals, SWOT analysis, customer personas) Budget: Open to proposals based on scope and depth. To Apply, Please Share: Examples of similar projects you've done Your general approach to projects like this Any relevant retail or consumer goods experience Looking forward to collaborating with someone who can bring clarity, structure, and insight as I take the next steps in building this brand!