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Email Marketing - Build our Domain Health for future growth

We sell mothers day and fathers day gifts. We are looking to build a healthy domain for future campaigns. The goal for now is to implement a healthy strategy for our past clients on shopify to push Mothers day products. However it is more important to us to ensure our domain is and stays healthy for future holiday season campaigns. We are thinking about running some sore of FB ads campaign sometime than to collect relevant email addresses which we'll follow up by marketing to them during the season.