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Experienced Web Consultant for WordPress Site Optimization and Ad Monetization
Job Description: We are seeking an experienced web consultant to analyze and provide detailed recommendations for optimizing a WordPress-based website featuring comics and video content. The goal is to improve performance, user experience, and ad revenue generation. The ideal candidate should have a proven track record of working with high-traffic, content-heavy websites in sensitive or niche industries and expertise in ad monetization strategies for such platforms. The role involves diagnosing issues and providing clear, actionable guidance for improvements—no hands-on implementation is required. Scope of Work: Mobile Display and Loading Issues: Identify and diagnose problems with mobile responsiveness and display. Analyze page load speeds and suggest optimizations to enhance content delivery and user experience. Analytics Discrepancies and SEO Recommendations: Investigate discrepancies between website analytics (e.g., WordPress Statistics) and external tools like Google Search Console (GSC) or SEMrush. Provide actionable SEO strategies to improve organic traffic and search engine rankings, tailored to a content-heavy site. Ad Performance and Monetization: Analyze current ad performance metrics and identify reasons for underperformance. Recommend strategies to optimize ad placements, formats, and networks to maximize revenue, based on experience with similar niche websites. Requirements: Proven experience optimizing WordPress websites with multimedia content (comics, videos, etc.). Expertise in mobile optimization, page speed improvements, and SEO best practices. Familiarity with analytics tools (e.g., Google Search Console, SEMrush) and resolving data discrepancies. Strong background in ad monetization for niche or sensitive content websites, with a focus on maximizing revenue through strategic ad placements. Ability to provide clear, detailed reports and step-by-step guidance without requiring hands-on implementation. Excellent communication skills to explain technical concepts in an easy-to-understand manner. Deliverables: A comprehensive report detailing identified issues in mobile display, loading speed, analytics discrepancies, SEO, and ad performance. Clear, step-by-step recommendations for resolving issues and optimizing the website for better performance and revenue. Notes: The website operates in a niche, sensitive industry, so candidates must have prior experience working with similar platforms and their monetization challenges. Please include examples of past projects (without breaching confidentiality) that demonstrate your expertise in optimizing and monetizing content-heavy websites in niche markets. We look forward to working with a professional who can provide actionable insights to enhance our website’s performance and revenue potential!