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Shopify Expert Needed – SEO / CRO / B2B Optimization for Wholesale Sign Supply Company

We are a wholesale distributor specializing in professional sign-making supplies and equipment, serving trade customers across the Southeast. Our client base includes sign shops, printers, real estate firms, and commercial installers. We’re looking for a Shopify expert with experience in B2B e-commerce, SEO, and CRO to help us improve our online storefront and drive qualified traffic. Our site is designed for professionals who prioritize speed, value, and access to a full catalog of sign production materials. We need a specialist who understands wholesale buying behavior and can deliver practical site improvements that reflect how our customers prefer to shop. Responsibilities: • Evaluate and refine Shopify store layout and UX for B2B buyers • Optimize on-site SEO (site structure, metadata, page speed, schema, etc.) • Perform conversion rate optimization audits and recommend improvements to quotes, carts, and contact flows • Improve navigation and content clarity for products such as vinyls, digital media, and installation materials • Set up or fine-tune Google Search Console, basic SEO tracking, and analytics dashboards • Recommend or implement B2B features (eg. login-only pricing, quote forms, tiered pricing models) • Provide actionable feedback and work independently with minimal oversight Ideal Candidate: • Proven Shopify experience, preferably in wholesale, trade, or industrial sectors • Strong knowledge of technical SEO and CRO best practices • Understands how small business buyers research and purchase supplies online • Comfortable working with product-heavy sites and helping streamline the buyer experience • Communicates clearly and focuses on efficient, actionable improvements