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Influencer Marketing Expert Needed for Health & Wellness Strategy Guide
Description: We’re creating a strategy guide for brands in the health and wellness space, and we need a subject matter expert to help us shape it. This ebook will be part of GRIN’s broader content strategy. If you’re not familiar, GRIN is the leading Creator Management Platform, trusted by top brands like SKIMS, GoPro, and L’Oréal to run their influencer programs. We’ve already published successful guides for fashion and beauty (see attached), and now we’re bringing that same value to the health and wellness category. ⸻ What we're looking for: We’re looking for a health and wellness marketing expert with brand-side experience—someone who has built or managed influencer marketing programs for health and wellness brands (not just participated in them as a creator). You won’t be writing the content in full (that’s our job). But you’ll help us co-develop the ebook’s structure, shape the key ideas, and provide real-world examples that other marketers can trust and learn from. You’ll also be listed as a contributor, with your name and role credited in the ebook itself. It’s a great opportunity to grow your personal brand and be seen as a go-to expert in wellness marketing. ⸻ What you’ll do: - Collaborate with our content marketing lead to brainstorm strategic ideas and themes for the ebook - Create a detailed outline of the ebook content - Provide real-world examples of creator campaigns, content franchises, or trends from health and wellness brands - Suggest relevant brands and creators that could be mentioned or spotlighted - Offer perspective on what health and wellness marketers care about most today ⸻ Ideal experience: - You’ve worked with or for well-known health and wellness brands (bonus if you’ve run or advised on influencer marketing programs) - You understand how creators influence consumer behavior in the wellness space - You stay up to date on social media trends, especially on platforms like Instagram, TikTok, and YouTube - You can speak fluently about wellness verticals like fitness, mental health, recovery, nutrition, supplements, etc. ⸻ Timeline: We’d like to kick things off next week and expect your contributions to take around 15-20 hours over 2–3 weeks.