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Adjust Our Shopify Site, Create 3 Adwords Ads/Campaigns and Enhance Google Maps Features

Goal is to increase traffic to our 'brick and mortar' women's clothing store by creating google ads, maximizing google maps and collaborating with me to keep us on track. (Please note: You are not starting from scratch. Shopify site pages, an AdWords account with some outdated ads, and a google map exist.) 1. Create Google Ads (we will write together) using Keyword lists (that I have, that you may edit or improve), geo targeting towns and zip codes (i have). Direct these clicks to a landing page on my non-commerce Shopify site which will be a Google Maps that shows them where the store is and has the maximum appropriate graphic features available in Google Maps. 2. You will create the landing pages for a map and for 2 of the store's most important brands: Add a page on tapestrie.com for tapestrie.com/elliottlauren, and Add a page on tapestrie.com for tapestrie.com/varley *Consumers looking for these brands, who are within the geographic area, will be directed to the brand landing page which will contain a bio, a map to the store and a gift card. Partial example of a brand page for Elliott Lauren https://halsbrook.com/collections/designer-elliott-lauren 3. Create an ad (or second campaign) that puts adds Tapestrie to search results when potential customer are driving or searching for Tapestrie or local competitors. I will attach some of the prepared lists. This is a great project but please expect to allow for collaboration and screen sharing sessions. There are some parts of this that you will do on your own and some that we will collaborate on, touching base to insure we are on the right track. There are more files available and please visit tapestrie.com