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StackAdapt Programmatic Ads Strategist (Fractional)
Who we are: Forge Digital Marketing is an agency specializing in serving e-commerce brands in the health, nutrition, and supplement industries. With over a decade of results-driven experience, we partner with brands to drive growth through full-funnel digital strategies. Our internal culture values respect, autonomy, and creativity, and we equip our high-performing team with the tools and structure to make a real impact across paid media, email/SMS, design, and CRO. The Role: We’re seeking a Fractional StackAdapt Programmatic Ads Strategist to manage and scale performance campaigns across display, native, video, and CTV. You’ll work closely with our lifecycle marketing and creative teams to integrate acquisition efforts into broader omnichannel journeys. This is a contractor role, estimated at 5–10 hours/week, ideal for a media strategist who thrives on optimization, attribution clarity, and platform efficiency. ⚠️ All fractional contractors at Forge are required to complete work within our core systems: - ClickUp for task and project management - Slack for real-time team communication and status updates Failure to follow these communication and workflow standards will result in termination of the contract. Key Responsibilities: - Lead campaign builds within StackAdapt across native, display, video, and CTV formats. - Develop acquisition and retargeting funnels aligned with client-specific KPIs (CPA, ROAS, CTR, etc.). - Execute A/B tests for creative, targeting, and placement variables. - Collaborate with internal teams on strategy, copy, and creative briefings. - Provide in-depth weekly campaign analysis and monthly strategic recommendations. - Implement dynamic creative optimization, retargeting sequencing, and lookalike audience strategies. - Build full-funnel audience journeys and report on progression from top-of-funnel prospecting through conversion. - Own data flow and attribution integrity with UTM tagging, pixel QA, and performance mapping into GA4, Shopify, and Klaviyo. Technical & Platform Expertise Required: DSP / Ad Platforms: StackAdapt (Must have current experience); Google Display Network (GDN) and YouTube Ads (working knowledge) Data & Attribution Tools: UTM tagging conventions and URL builders; Google Analytics 4 (GA4) – including event creation, audience building, and attribution modeling; Shopify reporting and integration; Klaviyo campaign and flow data (integration points only). Creative & Optimization Tools: Dynamic Creative Testing (StackAdapt’s DCO engine); Understanding of programmatic creative specs, asset optimization, and storytelling best practices; Proficiency with conversion tracking, pixel setup/debugging tools (Meta Pixel Helper, GA Debugger) Project Management & Communication: ClickUp – task tracking, status updates, time estimates, due dates; Slack – proactive communication, file sharing, feedback loops; GDrive / Docs for collaborative reporting and campaign briefs What We’re Looking For: Personality Traits: - Proactive, autonomous executor who thrives in a remote, asynchronous environment. - Natural collaborator who values precision, communication, and structured workflows. - Strategic thinker who understands how paid media fits into broader business outcomes and lifecycle marketing. Skillsets: - 2–5+ years of hands-on experience with StackAdapt (Display, Native, CTV, and Retargeting). - Clear understanding of full-funnel media strategy, including prospecting, retargeting, and conversion optimization. - Strong reporting acumen: can translate performance data into actionable insights for stakeholders. - Ability to manage media budgets across multiple clients simultaneously, scaling ad spend responsibly. What You Can Expect: Competitive hourly rate based on experience and technical proficiency. Work in a highly structured and efficient remote environment with clear SOPs and feedback loops. Collaborate with a seasoned team of performance marketers, Klaviyo specialists, and creatives. Opportunity to grow with Forge, including the potential for additional client scopes or strategic roles. Forge Your Future with Us: If you're ready to architect paid media campaigns that deliver true revenue growth—not just impressions—and you thrive in a structured, results-first agency, then we want to hear from you.