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Meta Ads & Pixel Integration Developer
About Playmak3r: Playmak3r is a fast-growing streetwear marketplace delivering exclusive, authenticated pieces from Supreme, Fear of God, and more. We’re scaling fast and need a technical expert to help us optimize Meta ad performance through precise pixel and event setup. Role Overview: We’re looking for a developer with deep experience in Meta (Facebook) pixel integration, Conversion API, and event matching optimization with Shopify stores. The role is critical to ensuring we capture the right signals to feed Meta's algorithm, improve ROAS, and drive conversion growth. Responsibilities: - Improve event tracking accuracy (Purchase, ViewContent, AddToCart, etc.) Currently scores are 5 to 6 out of 10. - Optimize event matching to increase signal quality (email, phone, etc.) - Troubleshoot pixel/data discrepancies in Events Manager - Collaborate with team to support advertising goals. - Document systems and ensure clean data flows between platforms (as needed) Qualifications: - Proven experience with Meta pixel and Conversions API (CAPI) and Shopify