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Market Research & Marketing Support – Chinese Freelancer (Mainland China)

We are looking to hire a skilled freelancer based in Mainland China to support the British Council’s Online English division. You will be working on a project aimed at improving our presence and impact in the Chinese market, particularly in the online adult English learning and IELTS preparation sectors. Responsibilities: Market Research Conduct in-depth research on: The online adult English learning market in China. The market landscape for online IELTS preparation courses. Deliver a concise, data-backed report with insights, trends, customer preferences, key players, and pricing models. Marketing Optimisation Support optimisation efforts for landing pages targeting the Chinese audience. Provide recommendations for localization, language, UX, and messaging improvements. Collaborate to test and implement changes. Requirements: Native or fluent in Mandarin Chinese. Deep understanding of Chinese consumer behavior and online education platforms. Experience with digital marketing About Us: We are part of the British Council’s Online English division, working to expand high-quality English language learning globally. Learn more at: https://englishonline.britishcouncil.org/