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Hybrid Content Creative Director & Brand Strategist for Breakthrough Wellness Brand
We’re launching a bold, culturally-rooted wellness brand — built for impact, emotional connection, and mass-market scale. This isn’t just another supplement company. It’s a brand with a mission. A brand that blends ancient wisdom with modern vitality. A brand that knows people don’t buy products — they buy identity, energy, and transformation. We’re looking for a hybrid Creative Director + Brand Strategist who can shape and scale the soul of this brand across social media and beyond. You’re not just a content creator. You’re a storyteller. A brand builder. A high-conviction creative who understands how to turn a founder’s vision into a movement — visually, emotionally, and virally. Responsibilities: Develop and lead the brand’s content strategy across Instagram, TikTok, YouTube Shorts, and beyond Build a magnetic brand voice and aesthetic that resonates deeply with our ideal customer Craft a content calendar that tells a story — not just fills a grid Direct content shoots (remote or local), storyboard UGC ideas, and manage post-production Guide overall social positioning and tone to create emotional consistency and audience trust Collaborate with the founder and creative team to align messaging, product positioning, and digital presence You’re likely a fit if: You’ve helped early-stage brands build an audience and a movement through storytelling You think in emotion, energy, and intention — not just content blocks You understand brand archetypes, tone psychology, and the science of influence You’ve worked in the health, wellness, beauty, or lifestyle space and know what moves people You know how to make someone stop scrolling and feel something in 3 seconds or less Bonus if you’ve worked with: Direct-to-consumer wellness, skincare, or supplement brands Women-led or culture-forward brands Founders who are the face of the brand Performance-based creative and content strategy This role is part strategy, part creative direction, part content magic. We’re open to part-time or project-based to start, with the potential to scale up into a long-term leadership or retainer role if it’s the right fit. If you’ve been waiting for a brand with depth, energy, and mass-market potential — this is it.