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Creative Graphic Designer/Animator for Brand Campaign
We’re looking for a creative individual/team with a background in design and branding and/or advertising who can use their expertise to help breathe life into our upcoming campaign. Our working slogan is 'singing is your superpower' and we'd like to create some engaging visuals/animations that can be used across both paid and organic social media, print and in our newsletters. Objective: • To highlight and remind teachers about the immense benefits of singing for children's wellbeing as well as musical, cognitive and social development. • To highlight how singing can support so many areas of musical learning and school life in general, from improving the sense of community to enhancing learning in the classroom. Assets Needed: • Animations: short, engaging animations are very effective for social media and to enhance brand storytelling. • Images: we have a couple of initial image ideas to explore (which we can share with you), but we are very open to your creative input and new concepts. Images should be suitable for use across various platforms. They should be vibrant and colourful and shareable. • Campaign logo: the Sing Up logo should be incorporated into the designs in a clear and consistent manner. • Strapline: we have a working strapline but would welcome creative input Asset Usage: • Organic social media posts: eye-catching visuals following the brand guidelines outlined in our Branding Guide to engage our followers on platforms like Facebook, Bluesky, LinkedIn and Instagram. • Social media ads: compelling images and potentially short video clips for paid advertising campaigns. We have an existing library of photos and footage to draw from. • Email footers: simple, impactful designs to reinforce the campaign messaging in our regular communications. • Print communications: images suitable for use in printed materials such as flyers, brochures, and posters and ads.