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Whatsapp deal - CRO optimization
CRO Report & Implementation Overview eCommHawks x LuxScents.nl Objective The core objective of this CRO (Conversion Rate Optimization) project was to increase the conversion rate on LuxScents.nl from approximately 1.5% to 2% and beyond, thereby maximizing the value of existing traffic and improving overall eCommerce performance. Scope of Work This report outlines the key changes implemented during our collaboration, covering both strategic recommendations and technical executions carried out by the eCommHawks team. Each update was designed with the goal of reducing friction in the user journey, improving trust signals, enhancing mobile experience, and optimizing product page performance. Key Areas of Focus • Homepage Simplification & Trust Building Streamlined layout, improved hero section, and clearer CTAs for first-time visitors. Enhanced trust elements like reviews, payment icons, and delivery guarantees were added to above-the-fold content. • Product Page Optimization Improved hierarchy, added social proof (e.g., reviews, user-generated content), optimized pricing visibility, and introduced urgency-based elements like low stock indicators and countdown timers (A/B tested). • Checkout Flow Enhancements Reduced the number of clicks to purchase, improved mobile responsiveness, and optimized the checkout layout for speed and clarity. Added elements like progress indicators and trust badges. • Mobile UX Adjustments Mobile-first adjustments were prioritized throughout the site, including faster load speeds, sticky CTA buttons, and optimized image scaling. • A/B Testing & Data Analysis Multiple split tests were conducted on CTAs, banner messaging, cart flow, and more. We monitored real-time analytics via tools like Google Optimize and Hotjar to ensure positive performance before making final implementations. Preliminary Results Although the full impact will become more clear over time, early indicators suggest the conversion rate is trending upwards from 1.5% toward 2%, with some key landing pages already surpassing that benchmark post-implementation. Next Steps • Continued monitoring & testing • Further improvements based on heatmaps & user recordings • Strategic rollout of upsells and post-purchase flows