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Performance Marketing
You'll help lead our mission to reach 10+ million users worldwide with a $3M+ annual marketing budget. This pivotal leadership role gives you full ownership of our growth engine working directly with executives while having autonomy to experiment boldly and shape company strategy. You'll both optimize campaigns hands-on and develop our long-term vision. You'll manage our agency network and maintain our 250% growth trajectory, with opportunity to build an in-house team as channels mature. You're joining at an inflection point. We've proven product-market fit and are ready for exponential growth. If you're excited to transform innovative technology into a global movement, this role offers the perfect blend of creative freedom and strategic impact. Your Goals: Revenue Growth - Drive our 200% trajectory forward by scaling acquisition spend to $5M+/year while maintaining or improving CAC Channel Expansion - Identify and scale 2+ new high-performing acquisition channels beyond our current mix Global Reach - Develop strategic content partnerships with creators across 5+ languages and markets Conversion Optimization - Increase trial-to-paid conversion rates by 15%+ through funnel and messaging improvements Performance Systems - Build scalable, data-driven marketing infrastructure that supports our next phase of growth Essential Experience Performance Marketing - Experience managing $5-10M in acquisition spend with proven success scaling while maintaining efficient CAC in consumer subscription businesses Player-Coach Mindset - Comfort being hands-on with campaigns while also setting strategic direction, thriving in a small team environment without extensive infrastructure Channel Development - Track record of identifying and scaling at least 2 new acquisition channels beyond traditional paid media, particularly in subscription revenue models Agency Management - Proven experience working with and managing multiple agencies and contractors to maximize results without building large in-house teams AI & Automation - Experience leveraging AI tools and marketing automation to maximize efficiency and scale campaigns without proportional headcount growth