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Google Ads Expert Needed to Build & Optimize High-ROI (Financial B2B – Invoice Factoring)
We are a financial company specializing in invoice factoring for B2B companies such as trucking fleets, manufacturers, staffing agencies, Amazon sellers, and distributors. We’re launching lean, aggressive Google Ads campaigns (Search + Display retargeting) and need a Google Ads expert who is as sharp as ChatGPT—and knows how to generate real conversions, not just clicks. ⸻ What We Need: • Setup and management of Search Campaigns segmented by vertical (starting with trucking) • Exclude California (geo targeting for the rest of the U.S.) • Smart keyword research: Only high-intent, low-CPC, bottom-funnel queries • Campaign segmentation by industry pain points (cash flow delays, invoice aging, etc.) • Ad copy creation (must write clear, conversion-optimized copy that speaks to business owners) • Setup of retargeting campaign (Display) for bounced traffic • Setup conversion tracking via Google Tag Manager • Provide weekly performance reports with recommendations ⸻ Budget: We are starting with $30/day to test. If CPL is low and results are strong, we’ll scale up aggressively. ⸻ Must-Have Skills: • Proven experience with Google Search Ads for B2B lead generation • Google Ads Certified (or equivalent) • Experience managing small budgets with high ROI • Clear communication and self-directed optimization • Familiarity with financial services, factoring, or commercial lending is a huge plus Start: ASAP Please include in your proposal: • 1–2 examples of similar B2B campaigns you’ve run • Your best CPL achieved on a lead gen campaign • Why you’re better than 95% of the “Google Ads experts” out there