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Audit Google Analytics & GTM + Revise Reservation Funnel Tracking (Iframe Expertise Required)
We’re looking for an experienced Google Analytics (GA4) and Google Tag Manager (GTM) specialist to audit and optimize our tracking setup, with a specific focus on handling embedded iframe-based reservations. Scope of Work: -Conduct a comprehensive audit of our GA4 and GTM implementation -Verify that all key events and pageviews are being captured accurately -Identify and resolve any tracking gaps, misfiring tags, or data discrepancies -Review and revise our reservation funnel, ensuring each step is tracked correctly from entry to confirmation -Address challenges related to our iframe-based reservation system (hosted externally but embedded on our WordPress site) -Provide clear documentation of findings, changes made, and recommendations for ongoing improvements Requirements: -Strong expertise in GA4 and GTM -Proven experience with event tracking, conversion funnels, and debugging tools such as GTM Preview and GA DebugView -Demonstrated experience working with iframes and implementing cross-domain tracking solutions -Familiarity with WordPress and third-party integrations -Bonus: Experience with travel, booking, or reservation-based platforms We are looking to move quickly on this. Please share relevant examples of similar projects you’ve completed, particularly those involving iframe tracking.