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SEO Content Writer - Womens Retail Fashion (Australian Company)
Job Title: SEO Content Writer Location: Remote (working with Australian company based in Sydney) Type: Mon-Fri 9am-5pm AEST Company: Womens fashion Rate: US$200 per week The retailer is a premium destination for activewear, performance sportswear, and lifestyle apparel. Passionate about empowering our audience to live actively and with confidence. As we grow our digital presence, we’re seeking a talented SEO Content Writer to help us elevate our content game and enhance visibility across search engines. Position Overview We’re on the lookout for a skilled SEO Content Writer to join our marketing team. In this role, you will craft compelling, on-brand content that not only connects with our audience but also ranks well in search engines. You’ll play a vital role in shaping and executing our content strategy while supporting our broader SEO objectives. Key Responsibilities Content Creation Write clear, engaging, and SEO-optimized content across multiple channels, including blog articles, category pages, product descriptions, and landing pages. Ensure all content reflects retailers tone, style, and voice while delivering value to the audience. Keyword Research Perform in-depth keyword research using SEO tools to identify high-performing keywords. Align content themes and formats with user search intent and SEO best practices. On-Page SEO Optimization Implement on-page SEO strategies by optimizing headlines, meta descriptions, image alt texts, and internal links. Continuously improve existing content to boost search rankings and enhance user experience. Content Strategy Development Collaborate with the marketing and eCommerce teams to plan and execute content calendars. Contribute to brainstorming sessions for creative campaigns and storytelling initiatives. Performance Analysis Track and analyze content performance using tools such as Google Analytics, Google Search Console, and SEMrush. Provide actionable insights and recommendations to refine content strategy and improve ROI. Key Requirements 2+ years of experience in SEO-focused content writing, preferably in the fashion, lifestyle, or eCommerce space. Strong understanding of SEO best practices and content marketing fundamentals. Proficient in using tools like Google Analytics, SEMrush, Ahrefs, or similar. Exceptional writing, editing, and proofreading skills. Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.