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Brand Identity & Visual Design for PCN Management Software Platform
Background: We are building a digital platform to help UK-based personal and corporate vehicle owners manage Penalty Charge Notices (PCNs) and other vehicle-related fines. The platform will notify users in real-time when a ticket is issued so they can pay or appeal on time, avoiding additional fees. Our goal is to make PCN management seamless, stress-free, and user-friendly. What We Need: We’re looking for a branding specialist or design agency to help us create a distinctive and professional brand identity that appeals to both individual drivers and corporate/fleet users. Deliverables: • Logo (primary, secondary, favicon) • Brand colour palette (web + print-ready codes) • Typography (headline + body fonts) • Iconography or illustration style • UI style inspiration (buttons, badges, alerts) • Basic brand guidelines document (PDF) • UI kit for handoff to UX/UI team Target Audience: • Individual car owners • Families managing multiple vehicles • Corporate clients (fleets, hire, logistics, etc.) Tone & Feel: • Trustworthy • Innovative • Friendly yet professional • Simple, modern, and clear