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Expert SEO Specialist Needed for Website Optimization
We are seeking a results-driven SEO Specialist to enhance our website’s visibility, increase search engine rankings, and drive targeted organic traffic. The ideal candidate will conduct a thorough SEO audit, develop and execute comprehensive on-page and off-page strategies, and optimize content around high-impact keywords. Proficiency with tools like Google Analytics, Google Search Console, and leading keyword research platforms is essential. If you're passionate about SEO, data-driven growth, and have a proven track record of delivering measurable results, we want to hear from you. Key Objectives: 1. Optimize a Massive Product Catalog: Our platform hosts over 1 million products, each with detailed descriptions, specifications, and images. Every product page must be optimized for discoverability and relevance using well-researched, high-intent keywords. 2. Target High-Value, High-Volume Keywords: We aim to rank prominently for our most in-demand product categories. You'll identify and target industry-specific, high-converting keywords that align with both commercial and federal client search behavior. 3. Integrate SEO with Content Marketing: Support and enhance SEO strategy by developing content-rich resources such as how-to guides, safety tips, industry insights, and product selection advice. This dual approach improves rankings and builds our authority within the industrial supply sector. 4. Strengthen Technical SEO and User Experience: Ensure the website adheres to technical SEO best practices, including: • Fast loading times • Mobile-first optimization • Clear, intuitive site architecture • Structured data and schema markup A seamless and efficient user experience will directly contribute to improved rankings and engagement. 5. Leverage Data for Continuous Improvement: Use analytics and performance data to monitor traffic trends, user behavior, and keyword effectiveness. This will support an ongoing, iterative SEO strategy that evolves with market demands and algorithm updates. By implementing these strategies, we aim to significantly increase our online visibility and attract more qualified traffic from both federal and commercial markets.