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Google Ads Expert Needed for Mortgage Lead Generation (Canadian Market)
Hi there, I'm a Canadian mortgage broker looking to scale my business using high-performing Google Ads campaigns targeted at homebuyers, refinancers, and investors across Canada. I need an experienced and data-driven Google Ads specialist to take full ownership of my ad strategy, from setup to ongoing optimization. Your job is simple: help me generate quality leads at the lowest cost per lead possible. Scope of Work: Audit any current campaigns or start from scratch Research and select the most effective keywords for mortgage-related queries (purchase, refinance, etc.) Create compelling ad copy and responsive search ads Design or oversee simple, high-converting landing pages (optional but a big bonus) Set up conversion tracking and integrations (Google Tag Manager, GA4, CRM/web forms) Monitor, optimize, and report on campaign performance weekly Provide insight on ad spend scaling strategy based on CPL & ROI Ideal Candidate: Proven track record running lead-gen focused Google Ads campaigns Experience working with real estate or mortgage brokers (Canadian market is a major plus) Strong knowledge of keyword intent segmentation (e.g. purchase vs. refinance) Familiarity with compliance-friendly ad copy (especially in financial services) Skilled in Google Ads Editor, Google Tag Manager, and basic landing page UX/CRO To Apply, Please Answer: Share a campaign you managed that generated leads for a service business. What was the CPL and how did you optimize it? What tools or tactics do you use to ensure conversion tracking is accurate? What’s your process when launching a campaign for a new mortgage broker client? Provide examples (screenshots or case studies if available) of previous results. Project Terms: Part-time to start, with potential for long-term monthly engagement Flexible hours but available for weekly syncs (Eastern Time preferred) Monthly retainer or hourly rate – open to discussion If you're a Google Ads ninja who speaks in split-tests and dreams in ROAS, let’s talk. This is your shot to become a key growth driver in a business with big plans. – Vaibhav