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Build the Structure of Sales Funnel

We are a trading automation education and technology company. We need someone to help us develop a sales funnel that will help generate leads and convert those leads to paying customers. We have tried a variety of different solutions from webinars to ebooks, to booking a call... We're not sure what the best approach is and need your expertise in designing the entire sales process from lead generation to offer. We need help with the sales funnel structure (design) or what components are part of the funnel ie. lead magnet... paid ads... emails... webinar... demos etc. We need help with messaging and ad development... we need help with the offer as well.